We are a diverse group of individuals united by our passion for cars. Our team includes entrepreneurs, technicians, and car enthusiasts. Some of us have built and managed successful businesses over the years, while others have spent countless hours behind the wheel of high-performance sports cars. We are all self-proclaimed petrolheads, with a collective history that includes Porsches, McLarens, Mercedes-AMGs, BMWs, Alfa Romeos, Ferraris, and many more. For us, cars are more than just machines; they evoke a visceral feeling that cannot be replicated.
It all began with Fredrik Axelsson… Fredrik, a successful entrepreneur from Mariestad with a deep interest in cars and motorsport, purchased a beautiful sports car. For a time, he had sponsored Gustav Johansson, who was competing successfully in the Swedish Rallycross Championship. One day, in Gustav’s garage, Fredrik noticed a homemade simulator that Gustav used for his training. Fredrik asked, “Can you build me a simulator that’s not only high-quality but, above all, more attractive than anything you’ve ever seen?”? I want it to match my car.”
And that’s how it all started! Just in time for Fredrik’s birthday, Gustav (without knowing it) delivered the first Racemore simulator. Gustav and Fredrik quickly realized that this could be something really special, so they reached out to other entrepreneurs with expertise in engineering, software development, and, of course, a shared love for cars and motorsport. This collaboration led to the founding of the company in 2022.
Racemore develops, builds, and sells full-motion simulators, providing drivers with a true-to-life experience regardless of their motorsport discipline. We connect motorsports and simulation, and you’ll find us in the pit lane, at esports competitions, training facilities, living rooms, driver education programs, or even arcades. Race against the best, anytime, anywhere, with a Racemore top-of-the-line sim racing machine.
We set out to capture the essence of the driving experience in a simulator. We aimed to create a machine that delivers a level of realism that is impossible to distinguish from reality. Our development mantra was clear – not to build a gaming machine, but to craft a simulator that feels indistinguishable from a real-life driving experience. This led to the birth of the Racemore GT 600.
Our simulators are a stunning sight to behold, adorned with the colors of our dream cars. They are bold, powerful, and awe-inspiring, and we take immense pride in the accomplishment of bringing them to life. And now, we want to offer you the opportunity to experience the exhilaration of driving the world’s most desirable cars in extreme situations. Reach out to Racemore, and we guarantee that our simulator will be the ride of your life.