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It all began with Fredrik Axelsson… Fredrik, a successful entrepreneur from Mariestad with a deep interest in cars and motorsport, purchased a beautiful sports car. For a time, he had sponsored Gustav Johansson, who was competing successfully in the Swedish Rallycross Championship. One day, in Gustav’s garage, Fredrik noticed a homemade simulator that Gustav used for his training. Fredrik asked, “Can you build me a simulator that’s not only high-quality but, above all, more attractive than anything you’ve ever seen? And I want it to match my car.”
That’s how it all started! Just in time for Fredrik’s birthday, Gustav (without knowing it) delivered the first Racemore simulator. Gustav and Fredrik quickly realized that this could be something really special, so they reached out to other entrepreneurs with expertise in engineering, software development, and, of course, a shared love for cars and motorsport. This collaboration led to the founding of the company in 2022.
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We are dedicated to building a unique full-motion simulator that delivers exceptional performance and an unparalleled driving experience—all within a compact footprint. Crafted with meticulous attention to detail and precision, our simulators are designed to meet and exceed customer expectations.
But Racemore is more than just a simulator brand. Our vision is to become your trusted partner for all things motorsport: simulation and track-day experiences. Whether you’re looking for expert advice, cutting-edge technology, or immersive real-world track events, we’re here to help you push the limits—both on and off the track.