One vision, an entrepreneurial mindset and a passion for motorsport.
Every great idea starts with someone who sees things differently. For Racemore, that person was Fredrik Axelsson.
An entrepreneur from Mariestad, Sweden, Fredrik has always been driven by curiosity, creativity and an instinct for recognising new possibilities. Whether developing a business, solving a complex problem or exploring a new idea, he has a rare ability to see what something could become — and the determination to make it happen.
With a longstanding passion for cars and motorsport, Fredrik’s journey towards Racemore began when he encountered a racing simulator in the garage of an accomplished racing driver — a simulator that left a great deal to be desired. The experience sparked an idea. What if we could create something truly different? A simulator that delivered outstanding performance, took up as little space as possible and looked so good that you would genuinely want it in your home.
For Fredrik, all three elements were essential. It had to be compact enough to fit naturally into a private home, powerful enough to deliver a truly immersive, high-performance driving experience, and beautifully designed down to the smallest detail. It couldn’t simply be another racing simulator. It had to be something unique.
That vision became the starting point for Racemore.
Turning that vision into reality required more than a good idea. It called for imagination, technical expertise and the willingness to challenge conventional thinking.
True to his entrepreneurial nature, Fredrik began bringing together people who shared his ambition and brought complementary skills and perspectives to the table. Entrepreneurs with experience in engineering, software development and business joined the journey, united by a common passion for cars, motorsport and innovation.
What started as an ambitious idea evolved into a collaboration between like-minded people who recognised the same potential and shared the ambition to create something genuinely different.
In 2022, Racemore was founded in Mariestad, Sweden.
At Racemore, we believe that the passion for driving becomes even more rewarding when shared.
We do more than design and build exceptional racing simulators. We bring people together through a community of like-minded individuals who share a passion for motorsport, performance, technology and extraordinary experiences.
Our world extends far beyond the simulator. From exclusive track days and professional driver training to VIP trips, exclusive events in our showroom and unforgettable experiences in destinations around the world, we create opportunities for our community to connect, learn and share their passion.
And for those who want to take the competition further, we have our own exclusive online racing series, created specifically for Racemore drivers. It brings our community together on the virtual track, where skill, commitment and the thrill of competition take centre stage.
One passion. One community. A world of extraordinary experiences.
This is Racemore.