Racemore Sweden AB continues its expansion with the appointment of three new sales agents, all deeply rooted in professional motorsport. Representing rally, sim racing, drifting, and stunt driving, the new team members further strengthen Racemore’s presence in Scandinavia while supporting the company’s continued growth in the U.S. market.
Christer Hedlund, based in Lycksele Sweden
Christer competes at a high level in both modern and classic rally cars as part of GK Door Team Sweden. Alongside running his company GK Door, he has integrated a Racemore GT 600 simulator into his regular training program.
Since summer 2025, the simulator has become a core tool in his driver development. With the ability to train year-round regardless of weather conditions, he refines driving feel, precision, and technique at a fraction of the cost of physical testing.
Mattias Adielsson, Gothenburg Sweden
Mattias has competed at a high level in both rally and sim racing. After years of using stationary rigs, he has transitioned to a full-motion Racemore simulator to more closely replicate real-world vehicle dynamics.
According to Adielsson, the difference is substantial. Instead of primarily engaging the upper body, the full-motion system delivers whole-body feedback that closely mirrors real driving conditions.
The simulator has also played a role in his rehabilitation following an accident that affected his balance. By progressively increasing motion range, he has rebuilt stability and reduced motion-related discomfort. With his training back on track, he is now preparing to relaunch his rally career this season.
Samuel Hubinette, California USA
Samuel Hubinette, originally from Jokkmokk and now based in California, adds significant international presence. He is inducted into the Formula Drift Hall of Fame and has competed in the X Games.
In addition to competitive drifting, Hubinette has built a long career as a professional Hollywood stunt driver. His work includes major productions such as Ford v Ferrari and the Fast & Furious franchise, among other high-profile film and commercial projects.
Using Racemore’s full-motion simulator, he can consistently train at the limit of performance with high realism—without the risks associated with physical driving.
Built in Mariestad – Scaling Globally
Since 2022, Racemore has designed and manufactured its simulators in Mariestad, Sweden. The systems combine high-performance motion technology with a compact footprint and extensive customization capabilities. Each unit can be configured to replicate a specific vehicle, team identity, or brand environment.
“We are in a strong expansion phase,” says Nicklas Ericsson, CEO of Racemore. “It is essential for us to work with individuals who are actively involved in motorsport and understand the demands for realism, precision, and driving feel. When our sales agents use the simulator as part of their own development, it creates authenticity that cannot be manufactured.”
Racemore simulators are engineered to be experienced live in order to fully appreciate their motion precision, build quality, and level of detail. Every delivered unit is the result of meticulous engineering and design — tailored for its environment, whether installed in a private garage, a racing workshop, or a professional driver development facility.
To book a meeting or schedule a private demonstration, visit our Dealer Page to find contact information for your local Racemore representative.