Racemore Sweden AB continues to grow and is now entering a new partnership with The Launch Lab in Stockholm. The Launch Lab will work with both renting out and selling Racemore’s full-motion racing simulators—bringing the feeling of real motorsport to more people and more events in the Stockholm area.
Racemore’s simulators are designed to deliver a true-to-life driving experience. They are used by professional drivers as a training tool, but also as a powerful attraction at trade shows, customer events, and brand activations.
The realistic motion and feedback make drivers feel like they are on a real track, which creates strong engagement and excitement.
Kenny Leksäther from The Launch Lab has seen this up close:
“It’s an amazing experience. The simulator really draws people in, and when they try it, they are surprised by how real it feels. It creates energy and interest around any event.”
With a strong presence in exhibitions and live events, The Launch Lab will now be able to offer something unique to its clients. In fact, even before their first Racemore simulator has been delivered, the first event bookings are already confirmed—showing the strong demand for this type of experience.
For Kenny, the partnership also has a personal meaning. He grew up around motorsport, following his father who organized rally events on Gotland. Later, he worked with sponsorship in motorsport, mainly within GT4 and Porsche Carrera Cup.
“I’m really looking forward to getting closer to motorsport again, in a new and exciting way,” he says.
Through this partnership, Racemore continues to connect real motorsport with new audiences—combining professional training with unforgettable experiences.