26 – 28 of june this summer, Racemore had the privilege of being part of The Aurora, one of the most exclusive automotive events of the year.
Our collaboration with BMW Sweden was nothing short of fantastic. From the very beginning, the cooperation with the BMW team and their dedicated staff worked seamlessly, creating a great atmosphere throughout the event. We are incredibly grateful for the trust BMW placed in us to give their guests a truly immersive racing experience.
Adding another level of expertise to the experience was professional racing driver Alfred Nilsson, who coached visitors as they took to the Racemore GT 600 simulators. His experience and passion for racing helped guests get the most out of every lap — whether they were seasoned enthusiasts or completely new to the world of racing simulators.
Behind the wheel, visitors were given an incredibly realistic opportunity to experience the BMW M4 GTR at Brands Hatch, all through Racemore’s state-of-the-art simulator technology. The combination of the car, the track, the simulator and Alfred’s coaching created an experience that brought the feeling of real racing remarkably close.
And then there was the car next door…
Racemore had the honour of sharing its space with what was arguably the most valuable car at the entire event — a McLaren F1 Short Tail, presented in mint condition and owned by the BMW Museum in Germany. Having such an iconic piece of automotive history just metres away from our simulators was truly something special.
We at Racemore are incredibly proud to have been part of The Aurora and to have worked alongside BMW Sweden and their wonderful team. A humble and heartfelt thank you to Le Pacte and BMW for giving us the opportunity to create this experience for your guests. It was an absolute pleasure — and a privilege we won’t forget.